Because RM makes by far the most interesting & sporting watches currently available, simple as that. Obv helps if you have lots of cash, as we know they are not cheap, but given that money is not an object then RM is just the most amazing watches u can buy. Don't really see an F1 driver in overalls wearing a Patek perpetual , maybe he does when in evening suit, but RM is THE F1 watch...but lets give RM credit here, outstanding achievement to have dominated so well in such a short period of time. To me brands like Hublot cannot get close at all..nothing else compares
Well done RM, ignore the nay sayers, amazing job