Richard Mille - Richard Mille SIHH 2011 - live pictures of the new watches

Richard Mille SIHH 2011 - live pictures of the new watches

Jan 17, 2011,12:10 PM

There is always a buzz around the Richard Mille booth at the SIHH fair; you always know something new in haute horologie is going to happen, and this year was no different. The wow factor watch was the RM038 sports tourbillon. This time designed for golf, and this watch will grace the arm of 'Bubba' Watson, the man with the longest drive on the PGA tour. A ferious drive that has real implications for the watch on the wrist. Hence, this watch comes designed with a strap for the central column to hold the hands in place! Seems far fetched, but this has been shown to occur on non-stress tested watches.

The case of the RM038 is made of an extremely rugged and light magnesium alloy classified as AZ91, composed of magnesium combined with aluminum and zinc plus additional trace metals. The resulting magnesium alloy is more than the sum of the parts, providing a light yet extremely strong material with a dendritic internal crystalline structure making it suitable for extreme applications in the aerospace, telecommunication and automotive industries. As with most esoteric alloys, there is a long machining phase, the case is then given an electro-plasma treatment named Titalyt II®, covering the surface with a layer of white, crystalline ceramic oxide containing a high ratio of resistant composites. This biocompatible treatment provides an additional layer of high wear and corrosion resistance to the surface of the case’s already extreme specifications. The tripartite case is assembled with 12 spline screws in grade 5 titanium and abrasion resistant washers in 316L stainless steel, with the structural water resistance to 50 meters ensured by two Nitril O-ring seals.

Its rad, its different, its Richard Mille!

The other watches: RM029, RM030, and RM033 are all now released. Here are some live photos. Enjoy!

RM029

RM030

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For the rest of Andrew's report in Richard Mille forum, please click on following link: richardmille.watchprosite.com

Bubba huh?....hmmm....

By: lee_bub : January 19th, 2011-21:11

Nice looking watch...and technically impressive. But, Bubbba as the face of the watch? Don't get me wrong...I love Bubba, but the connection between Bubba and RM seems like worlds away...especially at RM's price point. I think this diluted the brand value...

Richard takes on Brand ambassadors for a reason. This is not a simple

By: 219 : January 23rd, 2011-13:49

sign and wear type of agreement. This is for the watch in use. Felipe Massa crashing with his RM006; Rafael Nadal playing with his RM027; Bubba with the longest (and arguably hardest) drive in the game of golf, will wear the RM038 in play. The watch will ...